Recommendation R10.5a

Recommendation R10.5a

Those tasked with creating educational campaigns for the Vision Zero program should begin by creating a “culture of traffic safety” (as described by the Los Angeles County Vision Zero program) brand consisting of a color (or two) and a logo. The idea of the need to “share the road” should also be incorporated. These elements should be featured on the different parts of the overall campaign, including brochures, group presentations, and media campaigns (billboard and other postings, radio and TV spots, social media blogs and posts). It is suggested that the education elements of the City of Chicago Vision Zero Chicago Downtown Action Plan be viewed as a source of possible elements for a Los Angeles VZ education plan.